Onward, Night Market

Westown Association, in partnership with NEWaukee, is excited to announce that the Night Market will return to downtown Milwaukee this year. The event will be held on West Wisconsin Avenue between 2nd Street and Vel R. Phillips Avenue from 5–10 p.m. on Wednesday, August 18.

The Night Market is a one-of-a-kind, free, outdoor street festival showcasing a variety of local Milwaukee vendors, performers and artists.

A new strategic partnership transfers the Night Market brand from NEWaukee, a local engagement agency, to the nonprofit Westown Association, a development and marketing entity that — among other initiatives — produces the Westown Farmers’ Market, River Rhythms summer concert series and Milwaukee’s St. Patrick’s Day Parade.

NEWaukee, which announced its new marketing, engagement and experience design services in 2020, created and started the Night Market in 2014 and has hosted the signature event through 2019. The 2020 Night Market season was canceled due to the coronavirus pandemic.

“We are happy to find a long-term, sustainable strategic partner for the Night Market in Westown,” said NEWaukee co-founder and CEO Angela Damiani. “Since the pandemic our business model — like many — has shifted, and our team is focused on delivering exceptional custom experiences for our clients and ensuring that the Night Market continues its…