Does greater good make you squirm?

Jeff Sherman
2 min readFeb 8, 2023

Recently on Twitter, Patrick O’Shaughnessy asked “What thing, bigger than and beyond yourself, are you committed to and in service of?”

https://twitter.com/patrick_oshag/status/1622980899997380610

I loved the question and his framing that when asked, it “makes most people squirm.”

O’Shaughnessy is one of the founding partners of Colossus, a company on “mission is to be the leading destination to learn about business and investing.” I don’t know him, but his question generated hundreds of responses. He answered the question this way, “Finding and enabling live players in the world. Supporting with capital and distribution and a sparring partner. A sort of aspirational “professor x” type of role.”

For me, there are many “easy” answers to this question. Community, family, my faith, and, more specifically, the many organizations and entities I work to support and promote daily.

I’ve always strived to synch work and life so being “bigger than and beyond” self is a part of who I am. Some days, maybe too much of a part of me, other days, not enough.

Regardless, I feel more people are of service to something other than themselves here in the Midwest. We lack pretense, feel for our neighbors and care about the future. There’s a difference to greater good here.

If the question of service beyond self makes you squirm — ask yourself why and be open to being more curious about it. Because no matter where you live, you should ask yourself this question often. It shouldn’t make you squirm — it should drive you to take smart risks that move you, your business, your family, and your community forward.

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Jeff Sherman

I read, share and help. Media. Milwaukee. Marquette. More. Community. Connections. Creativity.