Content is king. Context is queen.

Digital publishers know that content is king, yet context — how and where a video, story, audio piece, podcast or whatever is consumed — is just as important.

Voice

Having a voice means intent and purpose — it also means giving human-like qualities to your brand. Customers crave authenticity, and digital conttent creators and publishers can best amplify what’s authentic about your brand.

Story

Journalists and reporters work to find and tell the story. Publishers effectively find audience for the story.

Audience

What do audiences want? OnMilwaukee and LIFT Digital’s platforms and programmatic buying power find audience: users, viewers, readers. Every business should think as a media company — mining for attention through content. Working with a trusted publisher partner creates content that will resonate with an audience. The ultimate goal.

Strategy

Work and think like a digital first publisher using calendars, contacts and creativity. A winning content calendar strategy integrates marketing tactics, business goals, and aligns with the healthy habits of curiosity, collaboration and connection.

Platforms and process