Make Twitter great again Twitter’s is Jeff Sherman’s go-to news source. And like all content sources, it has its pitfalls and problems. Not enough quality, too much yelling — you’ve heard them all. So how do we make Twitter better? Here are several ideas. By Jeff Sherman This post ran originally on OnMilwaukee in 2016. With Elon Musk’s pursuit of Twitter, it’s being republished. What if Twitter’s highest and best use has nothing to do with engagement and conversations? It’s a distribution network for content, right? And, that’s OK.